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Preheat oven to 350 degrees and spray a 9x13 baking dish with cooking spray.
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Sprinkle the coconut and pecans evenly over the bottom of the dish.
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For the cake: In a large bowl, combine the cake mix, eggs, pumpkin, water, oil, sugar, and pumpkin pie spice. Mix until well combined and pour over the coconut and pecans.
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For the filling: Place cream cheese in a medium bowl and microwave for about a minute or until it's really soft. Add the melted butter and stir until combined. Add the powdered sugar and stir until smooth.
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Place dollops of the filling all over the top of the cake batter and then using a knife, gently swirl it through.
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Sprinkle with chocolate chips and bake for 30-40 minutes. Because of the filling the cake will not look completely done but will as it cools. Serve warm. Great with ice cream too!